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December 23rd
- Pharma Marketing Blog: Zyrtec Telephone Pole Ad Campaign: Guerilla or Gorilla Marketing?: This morning, I posted a note about a Zyrtec print reminder ad (see "Zyrtec Reminder Print Ad -- Is It Legal?"), which seemed to be a follow-on to what Fard Johnmar called "a clever guerrilla marketing campaign once reserved for consumer packaged goods companies and underground musical acts." The "guerrill a" aspect of this campaign involves hiring Zyrtec ad agency minions to nail flyers to telephone poles as illustrated in the print ad. Fard stepped out of his office in NYC and actually saw one of these flyers!
November 26th
- Antihistamines and Ear Infections - DrGreene.com: Dr. Greene says NO
- Pregnancy and Baby: Antihistamines for ear infections may do more harm ...: controversy over use of antihistamines
October 30th
- How Do Antihistamines Work for Allergies?: Ever wonder how allergy medicines stop your symptoms? Here's a video that show what happen in your body when you have an allergic reaction and how antihistamines stop all those nasty symptoms!
October 5th
- Diphenhydramin e For Veterinary Use: Diphenhydramin e is an antihistamine that competitively inhibits histamine binding at the H1 receptors. Antihistamines do not block the release of histamine but compete for uptake at the receptors on sensitive cells in the respiratory tract, intestines, blood vessels, and skin. Diphenhydramin e is used in companion animals practice in the treatment of allergies and atopy primarily in dogs. Antihistamines alone can control pruritis in 20- 40% of atopic dogs. If antihistamines are unable to control all of the allergic signs, they may be used with corticosteroid s allowing use of a lower dose of the corticosteroid s. The sedative effects seen with diphenhydramin e use may also help with agitation associated with allergic symptoms. Antihistamines should not be used within a week of skin testing for allergies.
- Benadryl for Dogs - Chinaroad Lowchens of Australia -: Diphenhydramin e is an antihistamine. It is used for the treatment of allergies and atopy, primarily to stop itching. (Atopy is an allergy to something that is inhaled, such as pollen or house dust; also called 'inhalant allergy.' ) It may also be used to control vomiting and motion sickness, as a mild sedative, and to treat muscle tremors due to certain toxins or medications. Contact your veterinarian if your pet experiences sleepiness, agitation, a rapid heart beat, depressed respiration, an inability to urinate, vomiting, diarrhoea, or loss of appetite while being treated with diphenhydramin e.
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Health Tip: Understanding hay fever - WAFF
(HealthDay News) -- Hay fever -- an allergic reaction to pollen -- is what causes the runny eyes, sneezing, swelling and itching that makes you miserable when you head outside. Hay fever worsens when outdoor trees, shrubs and other plants are ...
While anyone can have hay fever, it does tend to run in families, the association says. People who have been exposed to the pollens that trigger hay fever may quickly become more sensitive to these allergens. The best thing you can do to prevent hay ...
Sun Pharmaceutical Industries Ltd announces USFDA tentative approval ... - Phramalive.com
MUMBAI, India, July 2, 2009: Sun Pharmaceutical Industries Ltd. (Reuters: SUN.BO, Bloomberg: SUNP IN, NSE:SUNPHARMA, BSE: 524715) announced receipt of a tentative approval from USFDA for Sun Pharma's Abbreviated New Drug Application (ANDA) for ...
Sun Pharmaceutical gets tentative nod from USFDA for ?Optivar ... - Top News India
Sun Pharmaceutical Industries Ltd, a leading India based drug major has informed that it has received tentative approval from USFDA for company's Abbreivated New Drug Application (ANDA) for generic Optivar, azelastine ophthalmic solution 0.05%. The ...
Local doctors offer allergy tips - Journal-News
The spring rain is gone, the car tops are down and summer is finally here. So, too, are summer allergies. ?I?ve seen an increase in pollen counts this year and Butler County has always been pretty bad because of the humidity,? said Dr. Andrew ...
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