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July 4th
- RPG Vault: RPG Vault Focus: Community 13th March 2009
- PR Communications : Measurement Strategies For 5 Social Media Goals: good strategies to show effective social media activity. From my perspective though, and I know it's debatable, I believe at some point it has to come back to increased sales. Why should a for profit company invest in a effective social media strategy if we cannot show it will deliver greater revenue? It really comes back to the question, if more people like us does that mean more people will buy from us? I am certainly not saying that it is easy to get there, but I do firmly believe that given the volume of data that you can get from social media, it is maybe the most promising media to deliver an ROI. I also believe everything you outlined here are steps towards measuring in dollars or rather we will use these metrics in combination with other data to hopefully derive a dollar return estimate.
- index
- Retweetrank: Find any twitter user's retweet rank
- As Cable Networks Abandon Their Roots To Grab Audience, Where Do ...: Well, Comcast dropped Sci-Fi from their basic cable package a few years ago, though I'm not sure if it had anything to do with their shift away from science fiction. Anyway, I have to say that the current state of cable sucks. ... (via Google Alerts and AlertRank)
- Social Media Measurement: LinkedIn: Research Methods Group: News Discussion
- Cooking Measurement Equivalents ? Infoplease.com
- Servant of Chaos: Continuous Digital Strategy: it is more of a spiral than a circle as shown above ? but really the key point is that each of these steps are to be touched on in rapid iteration in the planning, execution/impl ementation and evaluation phases of any project.
- Analyze Network Traffic with Ntop
- Trendrr
- 5 Terrific Twitter Research Tools
July 3rd
Video Buzz > Measurement
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