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June 30th

June 17th

  • Plant sterol crackers claim to be national first: Functional Foods are now entering virtually every aspect of supermarket categories. With the branding of Kashi, this product will surely lead to significant trial... the issue? Will it taste good enough and be priced affordably to provide repeat purchase?

June 16th

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March 16th

  • The Heart Scan Blog: Sterols should be outlawed: While sterols occur naturally in small quantities in food (nuts, vegetables, oils), food manufacturers are adding them to processed foods in order to earn a "heart healthy" claim. The FDA approved a cholesterol-re ducing indication for sterols , the American Heart Association recommends 200 mg per day as part of its Therapeutic Lifestyle Change diet, and WebMD gushes about the LDL-reducing benefits of sterols added to foods. Sterols--the same substance that, when absorbed to high levels into the blood in a genetic disorder called "sitoster olemia"-- causes extravagant atherosclerosi s in young people. The case against sterols, studies documenting its coronary disease- and valve disease-promot ing effects, is building

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